Our Story
A company founded by a birth control user for other birth control users. After experiencing years of gruelling trial and error trying to find a suitable contraceptive, Reya's founder and CEO set out to change the way we approach our search. Too often birth control is seen as a "one-size-fits-all". Of course, we are not all one size. Here at Reya, we put the individual user at the center and create a personalized experience to guide them through their birth control journey. We want everyone using contraceptives (hormonal and non-hormonal) to have personalized and reliable information to make informed decisions for their unique situation.
Dallas Barnes, Founder
Our Team
Graduate from Sauder School of Business at UBC. Before Reya, Dallas mentored and coached small businesses, working closely with Indigenous entrepreneurs helping them form strong business plans and growth strategies. Her negative experience navigating birth control and the notorious trial and error process inspired her to create the solution that she wished she had.
Founder & CEO
Nickolas is a M.Sc. Applied Mathematics graduate from Western University. He brings 4+ years of research experience solving challenging problems with mathematics and programming, specializing in mathematical biology and related fields.
Innovation Lead & CTO
Lisa is a graduate from UBC's English program and is passionate about working to merge the digital sphere and women's health/wellness to garner more attention for women's rights in the health sector. She has a proven track record growing women organization’s presences online.
Digital Marketing Manager
Dr. Alani is a lecturer at the University of Toronto's Department of Family and Community Medicine and a physician at Planned Parenthood Toronto. She is passionate about ensuring that her patients have the information they need to make the most informed decisions about their health.
Medical Advisor
Thara is a Naturopathic Doctor with over a decade of experience in women’s reproductive health, contraceptive counselling and female hormonal management. Thara ran a holistic health clinic for 10 years and now oversees technology solutions in clinical contexts. She speaks internationally for health literacy initiatives.
Medical Advisor
Lindsay has led growth marketing teams at Ancestry, Sephora, and The Limited, and marketing strategy and advisory roles at LiveRamp and other technology startups. Passionate about conscious consumerism, Lindsay focuses on helping mission-driven brands and innovative leaders.
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Marketing, Partnerships & Growth Advisor
After a degree in Computer Engineering and a PhD in Systems and Computer Engineering, she worked as Software Engineer, Researcher and Project Manager for more than 10 years in different technical projects. Alessandra has a UX Diploma and teaches Information Systems, Digital Transformation and Digital Media at different Swiss Universities. She is a strong advocate for human centred technology focusing on improving human experience and quality of life by building technology that supports this purpose.
Product & Technology Advisor